"Boo at the Zoo" was a halloween event held at the Bronx Zoo. We created a interactive augmented reality game and microsite in promotion of the event. Users clipped the AR piece from the advertisement and held it up to their webcams at home to play the game. The AR code piece was seen on screen as a “Trick or Treat” bag. Users were to slide the bag left and right along the bottom of the viewing screen horizontally and catch falling Halloween-themed items.
At the close of the Haunted Safari, there was a webcam(s) area where children received AR markers from Zoo staff. Children held the AR marker up to the webcam, they saw one of three 3D animated animals (depending on which marker they were given). They were also able to take the AR marker home to view to use again from the microsite or download all three markers.