Paula Deen

Paula Deen
Project: Real Women of Philadelphia | Interactive Web/Banner Campaign
Launch Date: March 2011

The Real Women of Philadelphia program and Philadelphia Cream Cheese has had significant success engaging mom's within the community. The campaign was an advertised on both msn.com and cooking.com, disguised as a contest with a 25,000 prize reward to find cooking talent. The goal was to double the RWOP community member count and increase brand engagement and loyalty to Philly.

All Designs

669x278 Banner
RWOP 669x278

300x200 Banner
Contact Us

669x278 Banner
RWOP 669x278

300x200 Banner
RWOP 300x200

669x278 Banner
Contact Us

200x200 Banner
RWOP 200x200